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THE BEST TECHNIQUE TO MEASURE OUT-OF-HOME’S TRUE IMPACT

OUT-OF-HOME IS OFTEN CONSUMED SUBCONSCIOUSLY / PASSIVELY.
TRADITIONAL RESEARCH TECHNIQUES OFTEN FAIL TO MEASURE FACTORS THAT MAY BE SUBCONSCIOUS.
NEURO CAPTURES THE SUBCONSCIOUS & THE CONSCIOUS.

A powerful neuro formula driven by long term memory encoding Linked to real world ad effectiveness / best sales results

ENGAGEMENTA measure of personal relevance and involvement.
EMOTIONAL INTENSITYThe strength of both positive and negative emotional responses.
LONG-TERM MEMORYThe encoding of experiences into long-term memory.

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