We always believed our sites were unique. To evaluate this notion we tested the strength of key attributes associated with them and how that might impact a brand’s creative.

Each QMS site is truly unique, demonstrating varying degrees of strengths across different attributes.

But more importantly, we found a strong relationship between the strength of the site and the performance uplift of the attribute for the brand’s creative!

Understanding that a particular site can help lift or reinforce a desired brand attribute, advertisers can leverage the site’s personality to benefit their brand’s creative.